Welcome to CMX1-on-1, an expert spotlight series where we sit down with some of the brightest minds behind the vision, innovation, and client success of CMX1.
Today, we’re chatting with James Goodale, CMX1’s Chief Information Officer. With over 20 years of experience in guiding startups and enterprise initiatives, Goodale has honed a unique approach to leveraging data for operational excellence. His leadership at CMX1 emphasizes the importance of understanding and utilizing customer data to drive meaningful business outcomes.
In this Q&A, Goodale shares his perspective on the critical role of data in shaping business strategies, the challenges organizations face in implementing effective data solutions, and how CMX1 differentiates itself in a competitive industry.
Data is foundational to any successful business. At CMX1, we leverage data to drive actionable insights and operational efficiency. We help our customers understand the data generated within our system and how to use it effectively. By employing business intelligence tools, brands can create reports that are crucial for decision-making.
Often, customers generate data but struggle to extract it meaningfully, which is where we step in to guide them towards better data practices and reporting structures. In addition, CMX1 is working to provide insights to our customers on how their business is performing relative to their market.
A common challenge is the misconception that they can simply replicate their old processes in a new system. Transitioning from pen and paper to a digital tool requires a fresh approach to workflows. Our team works closely with customers to design solutions that streamline their business and increase operational efficiency. The mission at CMX1 is to help our customers have clean, consistent data that enables automation in their workflows.
We focus on a consultative approach from the beginning. By understanding our customers' needs and strong customer success motion after implementation, we can adapt our solutions as their business evolves. This ongoing engagement is crucial for ensuring that they achieve their business objectives and are satisfied with our services.
Data quality is paramount. Most CMX1 customers rely on internal teams to provide data to support their business and face issues with data cleanliness and access. We assist them in cleaning and managing their data to ensure accuracy. We find that our customers treat the data in our platform as the system of record, allowing teams to consume our data in Snowflake for expanded use cases within their organization.
Having high data quality also leads to traceability and insights; we once helped a customer identify a break in its supply chain by pinpointing a truck with a faulty refrigeration system. Being able to leverage CMX1 reporting and spot the source of the problem led to the swift resolution of product delivery issues. This not only improved their operations but also enhanced customer satisfaction.
CMX1 stands out due to our unique consultative approach and the ability to offer extensive configurations without requiring lengthy development time. We empower customers by providing near real-time access to their data, which can be integrated directly into their data warehouses.
Our system also offers our customer data in a single pane of glass at the application layer or the data layer. This flexibility and focus on customer collaboration are not commonly found in our industry across the landscape that CMX1 supports.
Start by clearly defining your business objectives and understanding the data you have. Find a trusted partner who is an expert in this space and work with them to meet your defined objectives. Avoid trying to force old processes into new systems. Instead, leverage the capabilities of your tools to design workflows that align with your goals. Regularly revisit and refine your data practices to adapt to evolving business needs.
CMX1 is trusted by global businesses in over 160 countries to power everyday excellence. Our Enterprise Quality & Risk Management (eQRM) platform gives businesses integrated, easy-to-use solutions for automating quality, risk, and compliance—so they can more quickly and consistently deliver the quality, safety, and experiences their customers can trust (and have come to expect).
For over a decade, our unrivaled suite of enterprise solutions has equipped businesses with a single source of truth from the front lines to the corporate office and across the entire supply chain. To learn how we can help do the same for your company, reach out to one of our experts today.